Microsoft Clarity

Microsoft Clarity is one of the software world’s genuine gifts: the core behavior-analytics stack — heatmaps, session recordings, dead-click and rage-click detection — completely free, with no traffic limits and no sampling. Microsoft runs it as a goodwill play, and it undercuts every paid rival on price.

For small sites, it’s the obvious choice over paid heatmapping. For large ones, it’s a no-cost complement that often reveals the same insights. The automatic insights flag frustration patterns you didn’t know to look for.

It lacks surveys and some depth of paid tools, and integrations are fewer. But “free forever, unlimited” changes the calculus: start here, upgrade only if you outgrow it.