Kit

Kit, the artist formerly known as ConvertKit, is email marketing built specifically for creators. Where enterprise tools assume a marketing department, Kit assumes one person with an audience: simple landing pages, clean emails that look personal, and automations that don’t require a certification.

Its free plan is remarkable — up to 10,000 subscribers with the core features intact. Paid tiers add sequences and commerce: sell digital products or paid newsletter tiers directly through emails, with the Creator Network driving subscriber growth via mutual recommendations.

Bloggers, YouTubers, and podcasters who graduated from “email my fans manually” to businesses with six-figure launches usually did it on Kit.